ROOTED IN NATURE

BEAUTY THAT GIVES BACK

A certified zero-waste salon on the South Shore — where caring for you and caring for the planet have never been separate things.

WHY WE STARTED

When Deanna and Ashley opened Verde in 2012, sustainability in salons was an afterthought — most didn't even recycle. They built Verde on a simple, stubborn belief: that caring for people and the planet matters more than any profit, and that small choices, made collectively, add up to real change.

That conviction still guides every product we choose and every practice behind the chair. We think beauty should leave you feeling cared for — and leave the world a little better than we found it.

CERTIFIED ZERO WASTE, in Partnership with Green Circle Salons

Verde has been a proud certified member of Green Circle Salons — the beauty industry's leading recovery program — for more than a decade, since our earliest days. Through it, we divert up to 95% of our salon waste away from landfills and waterways: the hair, foils, color tubes, aerosols, and single-use items that most salons simply throw away.

Here's where it actually goes:

  • Hair clippings become booms that help clean up oil spills.

  • Foils and metals are melted down and reborn as new aluminum.

  • Leftover color is kept out of our water supply and converted into clean energy instead of being rinsed down the drain.

And it's measured, not marketed: in 2025 alone, Verde kept 1,702 pounds of beauty waste out of landfills and waterways — documented in our annual Green Circle Salons recovery certificate (1,512 lbs solid + 190 lbs liquid). Zero waste isn't a slogan here; it's a number we can show you.

NOTHING LEAVES VERDE WITHOUT A SECOND LIFE

Green Circle handles our salon-specific waste — but our commitment doesn't stop at the chair. We've built a network of partners so that almost nothing here ends up as trash:

  • Green Circle Salons — hair, foil, color, color tubes, aerosols & single-use salon waste

  • TerraCycle — snack wrappers and hard-to-recycle single-use items

  • Bootstrap Compost — coffee grounds, tea, lunch scraps, and plant trimmings

  • EOMS Recycling — our cardboard and everyday plastics, through a family-owned local Massachusetts recycler

EVERY DROP COUNTS

Our shampoo bowls are fitted with EcoHeads filtration heads, which cut water and energy use by up to 65% while filtering and softening the water itself. The result is gentler on the planet and better for your hair — cleaner water means healthier strands and less product needed at the bowl.

We also run a paperless salon: booking, confirmations, forms, and notes all live digitally, so we're not printing what we don't need to.

What we put on your hair matters as much as what we keep out of the landfill.

Our color is Kemon, made in Italy. We work with the Yo Color System — a gentle, ammonia-free formula made with certified organic ingredients — and Actyva Coloro in both permanent and demi-permanent. Actyva is certified Green&Clean and ICEA Vegan, with up to 95% natural-origin ingredients, delivering rich, lasting color while genuinely respecting your scalp and hair.

Our retail and treatments are Actyva, the same clean philosophy you can take home.

And then there's Oak. Oak Haircare is Verde's very own line — crafted locally in New Hampshire and thoughtfully formulated free of sulfates, parabens, dyes, and mineral oil. We donate 2% of net profits to local charities, because care should ripple outward.

THOUGHTFULLY CHOSEN, BEAUTIFULLY CLEAN

EXPLORE OAK

SUSTAINABILITY YOU CAN FEEL

The moment you walk in.

Our Values aren’t hidden in the back room-

They're woven into the experience:

  • Plants everywhere, plus an "Adopt a Cutting" station where you're welcome to take a free cutting home and grow your own.

  • A community library — take a book, leave a book.

  • Locally crafted candles, including our signature scent.

  • Responsibly sourced refreshments: coffee from Lady Sunshine Coffee, a local, women-led roaster sourcing through the Café Femenino program (USDA Organic + Fair Trade), alongside canned water and locally crafted seltzers.

PART OF SOMETHING BIGGER

Verde is a proud member of Sustainable Braintree, our town's initiative to build a greener, more responsible community — because the change we believe in starts right here at home.

impact at a glance

1,702 lbs

Of beauty waste recovered in 2025 alone (Green Circle certified)

From 2012

Sustainable from day one

Up to 95%

Of salon waste diverted from landfill

Up to 65%

Less water & energy at every basin

Verde is part of a Green Circle member community that together kept over 1.1 million pounds of beauty waste out of landfills and waterways in 2025. A $4 eco fee per visit helps fund this work — and makes you part of the impact.

Frequently Asked Questions

  • Yes. We're a certified member of Green Circle Salons and divert up to 95% of our salon waste — hair, foil, color, and single-use items — away from landfills and waterways, with the process third-party verified.

  • Hair becomes oil-spill cleanup booms, foils and metals are recycled into new aluminum, and leftover color is kept out of the water supply and turned into clean energy instead.

  • Our Kemon color lines are ammonia-free and made with certified organic and up-to-95% natural-origin ingredients, and Actyva Coloro carries ICEA Vegan and Green&Clean certifications. Our own Oak Haircare is free of sulfates, parabens, dyes, and mineral oil.

  • Yes — our Yo Color System is a gentle, yoghurt-based, ammonia-free formula, and our Actyva color is formulated to respect both scalp and hair while still delivering rich, long-lasting results.

  • Oak is Verde's own botanical haircare line, crafted locally in New Hampshire, free of sulfates, parabens, dyes, and mineral oil, with 2% of net profits donated to local charities.

  • Yes — a small $4 eco fee is added to each visit, and it goes directly toward our recycling and recovery program. It's what makes it possible to keep nearly all of our salon waste out of landfills and waterways, and it makes you part of the impact. We're always happy to show you exactly where it goes.